Babies are born with curiosity. The best toys tap into that inner inquisitive spirit—helping them explore the world and build skills and confidence along the way. Play is pure magic for babies and kids. Through play, little ones learn about themselves and their world. Playing improves cognitive, physical, social, and emotional well-being.
Baby Einstein™ items are a sure bet when you’re looking for to give baby a solid foundation for a lifetime of discovery. The Einstein Way is a curiosity-driven learning philosophy backed by science and built from the best childhood development research. It all comes back to igniting and nurturing curiosity.
Now there’s a literal one-stop shop for snagging these gifts. Enter the The Baby Einstein™ x Target Gifting Curiosity. Each item in this curated collection of toys, books, and gear is designed to delight little learners and contribute to their growth and learning.
By considering the “whole child” and celebrating what makes individuals so brilliantly unique, Baby Einstein™ helps children develop their curiosity and passions alongside their intelligence.
Here’s what goes into the creation of a Baby Einstein™ product:
Next time you visit your local Target, look for the nearest Gifting Curiosity Corner. From a best-selling crib soother to engaging play mats that promote key milestones, each section in this display is organized to let shoppers easily select items based on their child’s current (and future!) needs and abilities.
Plus, you’ll find a variety of items at various price points to help shoppers meet the play and learning needs of young children regardless of income or occasion. Being able to see, feel, and hear the sensory features of our tummy time toys or flip through an engaging board book helps parents make an informed purchase. Products span musical exploration, creativity, co-play, and multisensory, cause-and-effect learning–a true all-around gifting experience for baby.
For many years, the Sea Dreams Soother soother has helped babies everywhere relax and drift off to a peaceful sleep with its cheerful ocean-themed design and mellow magic. It plays more than 25 calming classical melodies, along with gentle lights and ocean sounds. Its characters sway to relax baby during quiet time or sleep, and the soother’s Drift Off function gradually softens the lights and sounds every ten minutes to help baby fall asleep. Plus, it’s easy and safe to attach to most crib rails, or place on a bedside table by a basinet.
It’s a beloved, best-selling soother with thousands of 5-star reviews. I’ve gifted it at many baby showers and used it for my own two babies, whose little bodies seemed to instantly relax as Opus the octopus and Neptune the turtle floated across the soother. Turns out lots of other parents have been getting excited about the Sea Dreams soother, too. Recently, the soother has caught fire on social media, going viral.
Once your baby starts moving, they’re not looking back! From the first time your baby’s tiny (and surprisingly strong) fist clamps around your finger to their first wobbly steps, look for toys that help little ones stay active, strengthen their muscles, and develop gross motor skills.
The Baby Einstein Go Opus Go 4-in-1 Crawl and Chase Baby Learning Toy grows with child from baby to preschool with four modes of learning and fun to inspire musical exploration, number and shape learning, sensory discovery, and movement.
How does it work? Touch a soft arm in Tummy Time Mode to see Opus light up, spin, and sing. In Sit & Play Mode, baby can learn numbers, colors, and shapes as Opus spins. In Chase Mode, Opus moves away from baby or toddler by sensing obstacles, encouraging crawling or walking to catch Opus. Once caught, he rewards with a celebratory song! Dance Mode brings the party to all ages as Opus teaches opposites and plays music. Parenting pro tip: music and dancing make everything better, on great days and hard ones.
As our children’s first teachers, one of our top priorities should be encouraging and facilitating creative play opportunities—and you don’t even have to leave the home to do that. Multisensory possibilities are everywhere.
An excellent tool in your multisensory toolbox is an interactive play gym. We love the Baby Einstein Zens Activity Milestones Plush Gym, because it’s built around the principle of multisensory play. With bright colors, textures, and multiple sensory features, there are plenty of ways for baby to explore. The space is designed to encourage milestones, with colors, numbers, and shapes—and removable toys to switch in and out. It’s a great way to support baby’s crucial first year of development.
Hannah Howard
Author